What is the current status of SJRES 150?

SJRES 150 is currently: In Senate.

Who sponsored SJRES 150?

SJRES 150 was sponsored by Richard Blumenthal (D), Sen.

Restores Oversight of Online Financial Ad Targeting

IntroducedMarch 26, 2026

In Senate5 months ago

Intro

Senate

House

Pres

The House voted against taking this up.

It stays where it is unless leadership tries again.

Finance and Financial SectorAdministrative law and regulatory proceduresCongressional oversightConsumer Financial Protection BureauDigital mediaMarketing and advertising

Why This Matters

This resolution cancels the Consumer Financial Protection Bureau's withdrawal of its 2022 guidance on digital marketing companies. If enacted, that guidance comes back into effect, so online ad companies that target financial product ads at specific consumers can again be held responsible under federal consumer finance law.

If you get targeted online ads for payday loans, credit cards, or mortgages, the companies choosing to show you those ads could be investigated by the federal consumer finance watchdog.

Who this affects

Consumers seeing financial ads online · Digital marketing companies · Tech advertising platforms · Banks and lenders

What does this resolution do?

1The 2022 guidance says the 'time or space' exception for simply selling ad space does not cover companies that pick who sees financial ads.
2Companies that use algorithms or data to choose which consumers see ads for loans, credit cards, or other financial products would typically count as 'service providers.'
3As service providers, these marketing companies could face Consumer Financial Protection Bureau enforcement for unfair, deceptive, or abusive practices tied to the ads they target.
4Newspapers, print outlets, and platforms that only sell ad space without targeting or shaping content would still fall outside this oversight.

Read full document

Last changed today · checked hourly

Restores Oversight of Online Financial Ad Targeting

IntroducedMarch 26, 2026

In Senate5 months ago

Intro

Senate

House

Pres

The House voted against taking this up.

It stays where it is unless leadership tries again.

Finance and Financial SectorAdministrative law and regulatory proceduresCongressional oversightConsumer Financial Protection BureauDigital mediaMarketing and advertising

Why This Matters

If you get targeted online ads for payday loans, credit cards, or mortgages, the companies choosing to show you those ads could be investigated by the federal consumer finance watchdog.

Who this affects

Consumers seeing financial ads online · Digital marketing companies · Tech advertising platforms · Banks and lenders

What does this resolution do?

1The 2022 guidance says the 'time or space' exception for simply selling ad space does not cover companies that pick who sees financial ads.
2Companies that use algorithms or data to choose which consumers see ads for loans, credit cards, or other financial products would typically count as 'service providers.'
3As service providers, these marketing companies could face Consumer Financial Protection Bureau enforcement for unfair, deceptive, or abusive practices tied to the ads they target.
4Newspapers, print outlets, and platforms that only sell ad space without targeting or shaping content would still fall outside this oversight.

Read full document

Last changed today · checked hourly