Firearms Advertising Regulation Bill

Official: Responsible Firearms Marketing Act

IntroducedFebruary 11, 2026

Why This Matters

This bill aims to improve the safety of firearms marketing by studying and regulating how firearms are advertised, especially to young people. It seeks to prevent misleading advertising practices that could encourage illegal use or appeal to minors.

If you are concerned about how firearms are marketed to young people, this bill could lead to stricter advertising rules.

Affects: This bill affects firearms manufacturers, dealers, and importers, as well as young people who might see their advertisements.

What changes is this bill making?

1. This bill directs the Federal Trade Commission to study firearms advertising practices. 2. The study will look for unfair or deceptive marketing aimed at young people or promoting illegal use. 3. The Commission must report its findings and recommendations to Congress within two years. 4. New regulations will be created to stop unfair advertising practices related to firearms. 5. Violations of these regulations will be treated as unfair or deceptive acts.

Who is affected?

This bill affects firearms manufacturers, dealers, and importers, as well as young people who might see their advertisements.